The higher bid here, the more lucrative the traffic tends to be. Top of Page Bid: This is another great way to size keyword’s monetization potential. ![]() ![]() But it IS useful to see if a keyword has any commercial intent (after all, the more people bid on a keyword, the more potential there is for them to become a lead or customer). Instead, “Competition” is simply the number of advertisers that are bidding on that keyword. But the GKP will say that the term gets “10,000 searches per month”, which is kind of misleading.Ĭompetition: Like I mentioned earlier, “Competition” in the Google Keyword Planner has nothing to do with SEO. That’s because seasonal keywords (like “Halloween costumes”) may get 50,000 searches in October and 100 searches in May. ![]() Pro Tip: Watch out for seasonal keywords. (I’ll show you how to get more accurate search volume data in a minute.) However, keep in mind that this is a range… and not a super-accurate indicator of search volume. ![]() monthly searches: Pretty self-explanatory. Keyword (by relevance): This is the list of keywords that Google considers most relevant to the keyword or URL you typed into it.Īvg. Here’s what each of the terms in this section means:
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